View the Latest Edition of eTail Nordic Here
eTail Nordic 2014 (past event)
14 - 15 October, 2014
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Day 1 eTail Nordic: Unleashing Your Omni Channel Potential
08:00 - 08:45 Registration, Breakfast & Networking in the Exhibition Area
08:45 - 08:50 Conference Director's Welcome
Nick Hendry, Conference Director, eTail Nordic 2014
08:50 - 09:00 Chairman’s opening remarks
09:00 - 09:30 How to move from a “Retail destination” to a “Content destination”
09:30 - 09:50 How to use customer feedback as a driver of the Omni-channel experience: Embracing the sting of online criticism
09:50 - 10:30 The physical store and the website: What are the critical success factors for a seamless ‘online’ and ‘offline’ retail brand?
10:30 - 11:20 Coffee Break
11:20 - 11:40 People will buy with mobile – if we let them
11:40 - 12:00 Differentiating yourself in the Omni-channel world: Where, when and how can you stand out?
12:00 - 12:20 Are you loyal to your customer?
Kristoffer Ewald
Group Director Digital Intelligence & Analytics ServicesMember NetBooster Group Strategic Committee
12:20 - 13:00 ALL-STAR PANEL: What will the retail shop look like in 5 years?
13:00 - 14:10 Lunch
Pioneering Your Mobile Optimisation
14:10 - 14:30 FRENCH PIONEER CASE STUDY: In mobile we trust: How to build an implementation strategy based on new consumer behaviour
Conquering New Markets
14:10 - 14:30 GERMAN PIONEER CASE STUDY How to use customer centric, data driven and agile marketing strategies to market effectively across all channels
Creative Boardroom
14:10 - 14:30 How do you develop in a multichannel world?: Strategies and structure
Track A
14:30 - 14:50 10 key learnings on Omnichannel retail based on experiences with Europe’s market leading retailers
Track B
14:30 - 14:50 Unlocking customer segments with local forms of payment
Track C
14:30 - 14:50 Track C Continued...Track A
14:50 - 15:00 Using the mobile phone to bridge the gap between 'online' and 'offline' retailing: Putting the store in consumers’ pockets
Track B
14:50 - 15:00 How to interpret Omni-channel through the frame work of Design thinkingTrack C
14:50 - 15:00 Track C Continued...Track A
15:00 - 16:00 CASE STUDY REVOLUTION: Why do customers browse without purchasing on phones and how can conversion be improved?
Track B
15:00 - 16:00 ALL-STAR PANEL How to successfully enter new markets: What are the critical mistakes to avoid?
Track C
15:00 - 16:00 How to utilise performance marketing strategies to boost e-commerce sales
16:00 - 16:30 Coffee
Track A
16:30 - 16:50 Planning Your Connected Customer Journey: Programmatic Strategies?
Rethinking Omni-channel
16:30 - 16:50 How to interpret Omni-channel through the frame work of Design thinkingTrack C
16:30 - 16:50 DRILL DOWN ROUNDTABLES - Region by region: Strategies for success
United States of America
With: Wilko Klaassen, Global Online Director, Husqvarna
France
With: Thilo Bendler, VP Knowledge Management, Otto Group (Germany)
Germany
With: Arnaud Vanpoperhinge, CEO, Tikamoon (France)
With: Wilko Klaassen, Global Online Director, Husqvarna
France
With: Thilo Bendler, VP Knowledge Management, Otto Group (Germany)
Germany
With: Arnaud Vanpoperhinge, CEO, Tikamoon (France)
