Day 1 eTail Nordic: Unleashing Your Omni Channel Potential

08:00 - 08:45 Registration, Breakfast & Networking in the Exhibition Area


08:45 - 08:50 Conference Director's Welcome

Nick Hendry, Conference Director, eTail Nordic 2014

08:50 - 09:00 Chairman’s opening remarks

John Lawson, CEO,Third Power Outlet (3PO) - ColderIce Media

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John Lawson

CEO
Third Power Outlet (3PO) - ColderIce Media

09:00 - 09:30 How to move from a “Retail destination” to a “Content destination”

Moritz Hau, Managing Director Germany,ASOS Nina Faulhaber, Editor in Chief,ASOS

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Moritz Hau

Managing Director Germany
ASOS

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Nina Faulhaber

Editor in Chief
ASOS

09:30 - 09:50 How to use customer feedback as a driver of the Omni-channel experience: Embracing the sting of online criticism

Filip Eleverhøy, Nordic e-Commerce Director,Elkjøp

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Filip Eleverhøy

Nordic e-Commerce Director
Elkjøp

09:50 - 10:30 The physical store and the website: What are the critical success factors for a seamless ‘online’ and ‘offline’ retail brand?

John Lawson, CEO,Third Power Outlet (3PO) - ColderIce Media Wilko Klaassen, Global e-Commerce Director,Husqvarna Henrik Tingwall, Head of Online Sales,Apoteket Monika Dagberg, e-Commerce Director,Granngården

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Wilko Klaassen

Global e-Commerce Director
Husqvarna

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Henrik Tingwall

Head of Online Sales
Apoteket

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Monika Dagberg

e-Commerce Director
Granngården

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John Lawson

CEO
Third Power Outlet (3PO) - ColderIce Media

10:30 - 11:20 Coffee Break


11:20 - 11:40 People will buy with mobile – if we let them

11:40 - 12:00 Differentiating yourself in the Omni-channel world: Where, when and how can you stand out?

Svante Tegner, CEO,Bubbleroom
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Svante Tegner

CEO
Bubbleroom


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Kristoffer Ewald

Group Director Digital Intelligence & Analytics Services
Member NetBooster Group Strategic Committee

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Anders Rahr

e-Commerce Director
Tiger of Sweden

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Shehnaaz Chenia

Global e-Commerce Director
LEGO

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John Lawson

CEO
Third Power Outlet (3PO) - ColderIce Media

13:00 - 14:10 Lunch


Pioneering Your Mobile Optimisation

14:10 - 14:30 FRENCH PIONEER CASE STUDY: In mobile we trust: How to build an implementation strategy based on new consumer behaviour Pascal Lannoo, Head of Mobile Business,Voyages-sncf.com

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Pascal Lannoo

Head of Mobile Business
Voyages-sncf.com

Conquering New Markets

14:10 - 14:30 GERMAN PIONEER CASE STUDY How to use customer centric, data driven and agile marketing strategies to market effectively across all channels Mirko Caspar, Ph. D., Managing Director,Mister Spex

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Mirko Caspar, Ph. D.

Managing Director
Mister Spex

Creative Boardroom

14:10 - 14:30 How do you develop in a multichannel world?: Strategies and structure Mercedes Vidal Lobato, Head of Global Web and Digital,IKEA

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Mercedes Vidal Lobato

Head of Global Web and Digital
IKEA

Track A

14:30 - 14:50 10 key learnings on Omnichannel retail based on experiences with Europe’s market leading retailers Victor Terpstra, CCO,Osudio

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Victor Terpstra

CCO
Osudio

Track B

14:30 - 14:50 Unlocking customer segments with local forms of payment Jussi Lindberg, Vice President Business Development,Adyen

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Jussi Lindberg

Vice President Business Development
Adyen

Track C

14:30 - 14:50 Track C Continued...

Track A

14:50 - 15:00 Using the mobile phone to bridge the gap between 'online' and 'offline' retailing: Putting the store in consumers’ pockets Marius Ørvik, Head of Digital,Jernia

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Marius Ørvik

Head of Digital
Jernia

Track B

14:50 - 15:00 How to interpret Omni-channel through the frame work of Design thinking Filip Eleverhøy, Nordic e-Commerce Director,Elkjøp

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Filip Eleverhøy

Nordic e-Commerce Director
Elkjøp

Track C

14:50 - 15:00 Track C Continued...

Track A

15:00 - 16:00 CASE STUDY REVOLUTION: Why do customers browse without purchasing on phones and how can conversion be improved? Christopher Häggström, Digital Marketing and e-Commerce Manager,Yves Rocher
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Christopher Häggström

Digital Marketing and e-Commerce Manager
Yves Rocher

Track B

15:00 - 16:00 ALL-STAR PANEL How to successfully enter new markets: What are the critical mistakes to avoid? Thilo Bendler, Marketing Vice President,Otto GmbH & Co KG Noelia Guinón, e-Commerce Director,Bjorn Borg Arnaud Vanpoperinghe, Partner,Tikamoon
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Thilo Bendler

Marketing Vice President
Otto GmbH & Co KG

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Noelia Guinón

e-Commerce Director
Bjorn Borg

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Arnaud Vanpoperinghe

Partner
Tikamoon

Track C

15:00 - 16:00 How to utilise performance marketing strategies to boost e-commerce sales Joakim Dymling, Online Sales Director,Consortio Fashion Group

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Joakim Dymling

Online Sales Director
Consortio Fashion Group

16:00 - 16:30 Coffee


Track A

16:30 - 16:50 Planning Your Connected Customer Journey: Programmatic Strategies? Frederic Saigne, Managing Director,Sociomantic Labs
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Frederic Saigne

Managing Director
Sociomantic Labs

Rethinking Omni-channel

16:30 - 16:50 How to interpret Omni-channel through the frame work of Design thinking Filip Eleverhøy, Nordic e-Commerce Director,Elkjøp


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Filip Eleverhøy

Nordic e-Commerce Director
Elkjøp

United States of America
With: Wilko Klaassen, Global Online Director, Husqvarna

France
With: Thilo Bendler, VP Knowledge Management, Otto Group (Germany)

Germany
With: Arnaud Vanpoperhinge, CEO, Tikamoon (France)

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Thilo Bendler

Marketing Vice President
Otto GmbH & Co KG

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Wilko Klaassen

Global e-Commerce Director
Husqvarna

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Arnaud Vanpoperinghe

Partner
Tikamoon

New Frontiers in Online marketing

16:50 - 17:10 BRITISH PIONEER CASE STUDY Addressing the challenges of taking consumer brands to a global market Steve Wind-Mozley, SVP eCommerce,BBC Worldwide
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Steve Wind-Mozley

SVP eCommerce
BBC Worldwide

Track B

16:50 - 17:10 Improving sales through the creative use of online marketing Genevieve Kunst, Managing Director,ShopStyle Europe

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Genevieve Kunst

Managing Director
ShopStyle Europe

Track C

16:50 - 17:10 Track C Continued...

17:10 - 20:00 Evening Drinks Reception