Noelia Guinón

Björn Borg has a strong retail and wholesale focus, which is now becoming more e-Commerce centric and has become a primary business area. An effective e-commerce strategy requires efficiency, so Björn Borg the brand has implemented a new platform, with global payment solutions, a recommendation engine and fully responsive for all devices as well as a warehouse platform with logistic integration and a complete re-designing of bjornborg.com.

As the first eTail in the Nordics Noelia looks forward to meeting her Nordic colleagues to exchange experiences and discuss the future e-Commerce challenges.