eTail International Delivery Report
In April 2014 we canvased the industry and spoke to a range of eCommerce experts made up primarily of heads and directors of eCommerce, as well as CEOs, marketing directors and other senior level retail professionals. The following report is a combination of this research and in-depth interviews.
Making Sense of Mobile Shoppers
Digital has largely failed to understand the delicate relationship between the retailer and customer, replacing it with blunt force retargeting that dazes, dismays and disturbs customers.
Biggest Opportunities for Online Retailers - Deckers Interview
Interview with David Williams, Director of Online, Deckers eTail France 2013
Customer Centric Retailing
At the latest instalment of the eTail conference which took place in Berlin, Germany a hot topic of discussion was how to move from company centric retailing to customer centric retailing.
In this interview with Glen Richardson, CMO, Fruugo, he discusses just what Fruugo are doing to ensure that enquiries and reviews are not just the responsibility of a small customer service team, but everyone in the company.
Elke Von Borke, DaWanda - Etail Germany 2014
In this interview with Elke Von Borke, DaWanda, she explains how she developed a strategy of increasing social awareness by engaging with sellers' social media reach.
Watch this video for some valuable take aways on how to devleop you own social strategy.