Whitepapers and Reports


International Roll Out

Platform evolution is at the heart of your eCommerce strategy and decisions about your platform are crucial, whether you simply need an upgrade, have reached the next integration level, are looking to expand into new markets and across new channels, or want to make better use of the pool of data at your disposal. 

Building a seamless user experience across multiple channels

As the rising popularity of the term “omnichannel” indicates, it is no longer enough for retailers to serve customers in silo-ed, multiple channels. As technology becomes ubiquitous, and interactions via multiple channels and devices are increasingly part of the customer journey, companies need to deliver holistic and engaging experiences that are integrated and convenient. 

Speed Sourcing Fast Fashion White Paper

The retail industry is changing at a breathtaking pace.  It used to change over generations, now it completes a major cycle in a decade.  Retailers need to do more than react to change - they need to anticipate it. Today's winners are the ones who keep ahead of the customer.  Having an agile and responsive supply chain is vital.

Download this free whitepaper from leading report producers Martec which gives you a comprehensive guide on Speed Sourcing of Fast Fashion.

Etail Panel Debate Feature

As so many retailers are planning their expansion in  new territories eTail invited David Williams, the Director of Online, EMEA for Deckers Outdoor, Glen Richardson, the Chief Marketing Officer for global marketplace Fruugo, and Benjamin Günther, the CEO and co-founder of online fashion shopping portal STYLIGHT to share their best practice strategy of expanding across borders.


eTail International Delivery Report

In April 2014 we canvased the industry and spoke to a range of eCommerce experts made up primarily of heads and directors of eCommerce, as well as CEOs, marketing directors and other senior level retail professionals. The following report is a combination of this research and in-depth interviews.

Making Sense of Mobile Shoppers

Digital has largely failed to understand the delicate relationship between the retailer and customer, replacing it with blunt force retargeting that dazes, dismays and disturbs customers.


Biggest Opportunities for Online Retailers - Deckers Interview

Interview with David Williams, Director of Online, Deckers eTail France 2013

Customer Centric Retailing

At the latest instalment of the eTail conference which took place in Berlin, Germany a hot topic of discussion was how to move from company centric retailing to customer centric retailing.

In this interview with Glen Richardson, CMO, Fruugo, he discusses just what Fruugo are doing to ensure that enquiries and reviews are not just the responsibility of a small customer service team, but everyone in the company.

Elke Von Borke, DaWanda - Etail Germany 2014

In this interview with Elke Von Borke, DaWanda, she explains how she developed a strategy of increasing social awareness by engaging with sellers' social media reach.

Watch this video for some valuable take aways on how to devleop you own social strategy.