Making Sense of Mobile Shoppers

When it comes to shopping, today’s consumers have more options than ever in terms of products, prices and convenience. Smartphones and tablets mean online shoppers are no longer chained to their desktop computers and can research and purchase from the palm of their hand. Mobile commerce is providing new capabilities and consumers are starting to exhibit clear preferences for how they use their various devices for different shopping activities.
Understanding these preferences creates a whole new world
of opportunities for marketers.

This report, conducted by Sociomantic, describes a number of mobile shopping behaviors based on a survey of more than 1,000 people.

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