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eTail Nordic 2014 (past event)

14 - 15 October, 2014

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Agenda Day 2: Opportunities in Optimisation

Day 1 eTail Nordic: Unleashing Your Omni Channel Potential Agenda Day 2: Opportunities in Optimisation
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08:00 - 08:40 Registration, Breakfast & Networking in the Exhibition Area


08:40 - 09:00 Chairman's Remarks

Speaker:
Karl Philip-Lund Owner Kingspoint

Karl Philip-Lund, Owner at Kingspoint

Karl Philip-Lund

Owner
Kingspoint
See Bio

09:00 - 09:30 Transforming your business through e-Commerce

Speaker:
Peter Keerberg CEO Jotex
Peter Keerberg, CEO at Jotex

Peter Keerberg

CEO
Jotex
See Bio

09:30 - 09:50 How to combine both offline and online data to improve your customer segmentation

Speaker:
Fredrik Norberg Co-Founder and CMO Fyndiq
Fredrik Norberg, Co-Founder and CMO at Fyndiq

Fredrik Norberg

Co-Founder and CMO
Fyndiq
See Bio

09:50 - 10:10 Optimizing the greatest department store in the Nordics

Speaker:
Mattias Jonsson CTO, CDON

Mattias Jonsson

CTO,
CDON
See Bio

10:10 - 10:30 How to test the most valuable areas of your site to improve conversion, reduce drop-out rate & increase customer engagement

Speaker:
Per Svanstrom Head of Digital Business Ellos Group
Per Svanstrom, Head of Digital Business at Ellos Group

Per Svanstrom

Head of Digital Business
Ellos Group
See Bio

10:30 - 11:00 Morning Coffee & Networking in the Exhibition Area


11:00 - 11:20 Redefining global collaborative partnerships

Speaker:
Bicky Carlra Executive Vice President DubLi

Bicky Carlra

Executive Vice President
DubLi
See Bio

11:20 - 11:40 Next generation e-Marketing tools: How to target every offline customer on a performance marketing basis

Speaker:
Hjalmar Winbladh CEO Wrapp
Hjalmar Winbladh, CEO at Wrapp

Hjalmar Winbladh

CEO
Wrapp
See Bio

11:40 - 12:00 Cloud, Analytics, Mobile, Social (CAMS) - The new winning theme for Retail Excellence

Speaker:
Bengt Eliasson Industry and Business Development, Retail and Consumer Products IBM
Bengt Eliasson, Industry and Business Development, Retail and Consumer Products at IBM

Bengt Eliasson

Industry and Business Development, Retail and Consumer Products
IBM
See Bio

12:00 - 12:45 Information overload: Is there too much data in the online world?

Speakers:
Johan Sävenstrand CTO & e-Commerce Director Ginza
Pouria Loghmani Nordic e-Commerce Director Dustin
Anders Stensønes Webmaster Apotek1
Lars F. Nielsen Co-Founder and SVP Technical Marketing Sitecore Corporation
Moderator:
Karl Philip-Lund Owner Kingspoint
Johan Sävenstrand, CTO & e-Commerce Director at Ginza

Johan Sävenstrand

CTO & e-Commerce Director
Ginza
See Bio
Pouria Loghmani, Nordic e-Commerce Director at Dustin

Pouria Loghmani

Nordic e-Commerce Director
Dustin
See Bio
Anders Stensønes, Webmaster at Apotek1

Anders Stensønes

Webmaster
Apotek1
See Bio
Karl Philip-Lund, Owner at Kingspoint

Karl Philip-Lund

Owner
Kingspoint
See Bio

Lars F. Nielsen

Co-Founder and SVP Technical Marketing
Sitecore Corporation
See Bio

12:45 - 13:30 Lunch

Track A

13:30 - 14:15 Lunch

Track C

13:30 - 14:15 1-2-1 Drop in Clinics
Managing your Web analytics
With: Anders Stensønes, Head of Analytics, Apotek1

Enhancing Omni-channel
With: Kåre Berenthz-Nicolaisen, Head of Digital Marketing, Bilka

Online Marketing: Your way to success
With: Mikael Torstensson, Online Marketing Director, NetOnNet

Improving Mobile sites
With: Marius ørvik, Head of Digital, Jernia

How to personalise your website
With: Johan Såvenstrand, CTO & e-Commerce Director, Ginza

13:30 - 14:15 Drill Down Roundtables

Speakers:
Pouria Loghmani Nordic e-Commerce Director Dustin
Jean Pierre Shamwass Sales Manager eGENTIC
Jan Soerensen e-Commerce Specialist Nosto
How to use recommendations to drive growth
Pouria Loghmani, Nordic e-Commerce Director, Dustin


How to make email your strongest marketing channel
Jean Pierre Shamwass, Sales Manger, Egentic

How Multi-channel personalisation can help you grow your e-shop
Roundtable hosted by Jan Sorensen, e-commerce specialist, Nosto

Pouria Loghmani, Nordic e-Commerce Director at Dustin

Pouria Loghmani

Nordic e-Commerce Director
Dustin
See Bio

Jean Pierre Shamwass

Sales Manager
eGENTIC
See Bio

Jan Soerensen

e-Commerce Specialist
Nosto
See Bio

Unlocking Social Media

14:15 - 14:35 How to create Successful Social Media: Using JYSK as an example
Speaker:
Anders Lunde Head of Social Media JYSK

Anders Lunde, Head of Social Media at JYSK

Anders Lunde

Head of Social Media
JYSK
See Bio

Rethinking Logistics

14:15 - 14:35 How to manage the expectations of your customers so that their experience of service is exceptional
Speaker:
Henrik Oscarsson COO Adlibris
Henrik Oscarsson, COO at Adlibris

Henrik Oscarsson

COO
Adlibris
See Bio

Stream A: Unlocking Social Media

14:35 - 15:55 How to use Social Media to rapidly identify new niche target groups and capitalise on their interest
Speaker:
Karin Berg Head of Social Media Lidl Sweden

Karin Berg, Head of Social Media at Lidl Sweden

Karin Berg

Head of Social Media
Lidl Sweden
See Bio

ALL STAR PANEL

14:35 - 15:55 Improving logistics: What are the keys to providing grade ‘A’ service?

Stream A: Unlocking Social Media

15:55 - 15:15 How to gain an ROI from Social Media in the e-commerce world: Is it even worth it?
Speaker:
Robert Gunnarsson Social Media and Mobile Director Ving Sweden
Robert Gunnarsson, Social Media and Mobile Director at Ving Sweden

Robert Gunnarsson

Social Media and Mobile Director
Ving Sweden
See Bio

Stream B: Rethinking Logistics

15:55 - 15:15 Track B continued
Speaker:
Robert Gunnarsson Social Media and Mobile Director Ving Sweden
Robert Gunnarsson, Social Media and Mobile Director at Ving Sweden

Robert Gunnarsson

Social Media and Mobile Director
Ving Sweden
See Bio

15:15 - 16:00 UNCONFERENCE LIVE: (Norway Finland Room)

Speakers:
Dave Elston Head of E-Commerce Clarks
Casper Remmer Jeppesen e-Commerce Director 3 Mobile
Anders Rahr e-Commerce Director Tiger of Sweden
John Lawson CEO Third Power Outlet (3PO) - ColderIce Media
Dave Elston, Head of E-Commerce at Clarks

Dave Elston

Head of E-Commerce
Clarks
See Bio
Casper Remmer Jeppesen, e-Commerce Director at 3 Mobile

Casper Remmer Jeppesen

e-Commerce Director
3 Mobile
See Bio
Anders Rahr, e-Commerce Director at Tiger of Sweden

Anders Rahr

e-Commerce Director
Tiger of Sweden
See Bio
John Lawson, CEO at Third Power Outlet (3PO) - ColderIce Media

John Lawson

CEO
Third Power Outlet (3PO) - ColderIce Media
See Bio

16:00 - 23:59 End of eTail Nordic