Agenda Day 2: Opportunities in Optimisation

08:00 AM - 08:40 AM Registration, Breakfast & Networking in the Exhibition Area



08:40 AM - 09:00 AM Chairman's Remarks

Karl Philip-Lund, Owner, Kingspoint


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Karl Philip-Lund

Owner
Kingspoint

KEYNOTE ADDRESS

09:00 AM - 09:30 AM Transforming your business through e-Commerce

Peter Keerberg, CEO, Jotex

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Peter Keerberg

CEO
Jotex

EXCLUSIVE CASE STUDY

09:30 AM - 09:50 AM How to combine both offline and online data to improve your customer segmentation

Fredrik Norberg, Co-Founder and CMO, Fyndiq

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Fredrik Norberg

Co-Founder and CMO
Fyndiq

09:50 AM - 10:10 AM Optimizing the greatest department store in the Nordics

Mattias Jonsson, CTO,, CDON


Mattias Jonsson

CTO,
CDON

10:10 AM - 10:30 AM How to test the most valuable areas of your site to improve conversion, reduce drop-out rate & increase customer engagement

Per Svanstrom, Head of Digital Business, Ellos Group

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Per Svanstrom

Head of Digital Business
Ellos Group

10:30 AM - 11:00 AM Morning Coffee & Networking in the Exhibition Area



11:00 AM - 11:20 AM Redefining global collaborative partnerships

Bicky Carlra, Executive Vice President, DubLi

Bicky Carlra

Executive Vice President
DubLi

11:20 AM - 11:40 AM Next generation e-Marketing tools: How to target every offline customer on a performance marketing basis

Hjalmar Winbladh, CEO, Wrapp

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Hjalmar Winbladh

CEO
Wrapp

11:40 AM - 12:00 PM Cloud, Analytics, Mobile, Social (CAMS) - The new winning theme for Retail Excellence

Bengt Eliasson, Industry and Business Development, Retail and Consumer Products, IBM

Bengt Eliasson

Industry and Business Development, Retail and Consumer Products
IBM

Johan Sävenstrand

CTO & e-Commerce Director
Ginza
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Pouria Loghmani

Nordic e-Commerce Director
Dustin
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Anders Stensønes

Webmaster
Apotek1
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Karl Philip-Lund

Owner
Kingspoint

Lars F. Nielsen

Co-Founder and SVP Technical Marketing
Sitecore Corporation

12:45 PM - 1:30 PM Lunch

Track A

1:30 PM - 2:15 PM Lunch

Track C

1:30 PM - 2:15 PM 1-2-1 Drop in Clinics

Managing your Web analytics
With: Anders Stensønes, Head of Analytics, Apotek1

Enhancing Omni-channel
With: Kåre Berenthz-Nicolaisen, Head of Digital Marketing, Bilka

Online Marketing: Your way to success
With: Mikael Torstensson, Online Marketing Director, NetOnNet

Improving Mobile sites
With: Marius ørvik, Head of Digital, Jernia

How to personalise your website
With: Johan Såvenstrand, CTO & e-Commerce Director, Ginza


How to use recommendations to drive growth
Pouria Loghmani, Nordic e-Commerce Director, Dustin


How to make email your strongest marketing channel
Jean Pierre Shamwass, Sales Manger, Egentic

How Multi-channel personalisation can help you grow your e-shop
Roundtable hosted by Jan Sorensen, e-commerce specialist, Nosto


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Pouria Loghmani

Nordic e-Commerce Director
Dustin

Jean Pierre Shamwass

Sales Manager
eGENTIC

Jan Soerensen

e-Commerce Specialist
Nosto

Unlocking Social Media

2:15 PM - 2:35 PM How to create Successful Social Media: Using JYSK as an example

Anders Lunde, Head of Social Media, JYSK


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Anders Lunde

Head of Social Media
JYSK

Rethinking Logistics

2:15 PM - 2:35 PM How to manage the expectations of your customers so that their experience of service is exceptional

Henrik Oscarsson, COO, Adlibris

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Henrik Oscarsson

COO
Adlibris

Stream A: Unlocking Social Media

2:35 PM - 3:55 PM How to use Social Media to rapidly identify new niche target groups and capitalise on their interest

Karin Berg, Head of Social Media, Lidl Sweden


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Karin Berg

Head of Social Media
Lidl Sweden

ALL STAR PANEL

2:35 PM - 3:55 PM Improving logistics: What are the keys to providing grade ‘A’ service?

Stream A: Unlocking Social Media

3:55 PM - 3:15 PM How to gain an ROI from Social Media in the e-commerce world: Is it even worth it?

Robert Gunnarsson, Social Media and Mobile Director, Ving Sweden

Robert Gunnarsson

Social Media and Mobile Director
Ving Sweden

Stream B: Rethinking Logistics

3:55 PM - 3:15 PM Track B continued

Robert Gunnarsson, Social Media and Mobile Director, Ving Sweden

Robert Gunnarsson

Social Media and Mobile Director
Ving Sweden

Dave Elston

Head of E-Commerce
Clarks

Casper Remmer Jeppesen

e-Commerce Director
3 Mobile

Anders Rahr

e-Commerce Director
Tiger of Sweden

John Lawson

CEO
Third Power Outlet (3PO) - ColderIce Media

4:00 PM - 11:59 PM End of eTail Nordic