Karin Berg

Karin has recently been working on a successful Social Media project “The Dill Restaurant Project”. Lidl created a successful new restaurant but didn’t tell consumers that it was their food in the restaurant, before allowing Social Media to enhance the restaurants reputation. The challenge was to let consumers know the quality of the supermarkets food – the Dill Project helped this by reaching new consumers through the spreading word of this project. On Youtube, "The Dill Restaurant Project" was the most viewed video in Sweden in the 1st week of October 2013.