Agenda Day 2: Opportunities in Optimisation

08:00 - 08:40 Registration, Breakfast & Networking in the Exhibition Area


08:40 - 09:00 Chairman's Remarks

Karl Philip-Lund - Owner Kingspoint

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Karl Philip-Lund

Owner
Kingspoint

09:00 - 09:30 Transforming your business through e-Commerce

Peter Keerberg - CEO Jotex
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Peter Keerberg

CEO
Jotex

09:30 - 09:50 How to combine both offline and online data to improve your customer segmentation

Fredrik Norberg - Co-Founder and CMO Fyndiq
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Fredrik Norberg

Co-Founder and CMO
Fyndiq

09:50 - 10:10 Optimizing the greatest department store in the Nordics

Mattias Jonsson - CTO, CDON

Mattias Jonsson

CTO,
CDON

10:10 - 10:30 How to test the most valuable areas of your site to improve conversion, reduce drop-out rate & increase customer engagement

Per Svanstrom - Head of Digital Business Ellos Group
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Per Svanstrom

Head of Digital Business
Ellos Group

10:30 - 11:00 Morning Coffee & Networking in the Exhibition Area


11:00 - 11:20 Redefining global collaborative partnerships

Bicky Carlra - Executive Vice President DubLi

Bicky Carlra

Executive Vice President
DubLi

11:20 - 11:40 Next generation e-Marketing tools: How to target every offline customer on a performance marketing basis

Hjalmar Winbladh - CEO Wrapp
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Hjalmar Winbladh

CEO
Wrapp

11:40 - 12:00 Cloud, Analytics, Mobile, Social (CAMS) - The new winning theme for Retail Excellence

Bengt Eliasson - Industry and Business Development, Retail and Consumer Products IBM
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Bengt Eliasson

Industry and Business Development, Retail and Consumer Products
IBM

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Johan Sävenstrand

CTO & e-Commerce Director
Ginza

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Pouria Loghmani

Nordic e-Commerce Director
Dustin

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Anders Stensønes

Webmaster
Apotek1

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Karl Philip-Lund

Owner
Kingspoint

Lars F. Nielsen

Co-Founder and SVP Technical Marketing
Sitecore Corporation

12:45 - 13:30 Lunch

Track A

13:30 - 14:15 Lunch

Track C

13:30 - 14:15 1-2-1 Drop in Clinics
Managing your Web analytics
With: Anders Stensønes, Head of Analytics, Apotek1

Enhancing Omni-channel
With: Kåre Berenthz-Nicolaisen, Head of Digital Marketing, Bilka

Online Marketing: Your way to success
With: Mikael Torstensson, Online Marketing Director, NetOnNet

Improving Mobile sites
With: Marius ørvik, Head of Digital, Jernia

How to personalise your website
With: Johan Såvenstrand, CTO & e-Commerce Director, Ginza

How to use recommendations to drive growth
Pouria Loghmani, Nordic e-Commerce Director, Dustin


How to make email your strongest marketing channel
Jean Pierre Shamwass, Sales Manger, Egentic

How Multi-channel personalisation can help you grow your e-shop
Roundtable hosted by Jan Sorensen, e-commerce specialist, Nosto

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Pouria Loghmani

Nordic e-Commerce Director
Dustin

Jean Pierre Shamwass

Sales Manager
eGENTIC

Jan Soerensen

e-Commerce Specialist
Nosto

Unlocking Social Media

14:15 - 14:35 How to create Successful Social Media: Using JYSK as an example Anders Lunde - Head of Social Media JYSK

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Anders Lunde

Head of Social Media
JYSK

Rethinking Logistics

14:15 - 14:35 How to manage the expectations of your customers so that their experience of service is exceptional Henrik Oscarsson - COO Adlibris
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Henrik Oscarsson

COO
Adlibris

Stream A: Unlocking Social Media

14:35 - 15:55 How to use Social Media to rapidly identify new niche target groups and capitalise on their interest Karin Berg - Head of Social Media Lidl Sweden

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Karin Berg

Head of Social Media
Lidl Sweden

ALL STAR PANEL

14:35 - 15:55 Improving logistics: What are the keys to providing grade ‘A’ service?

Stream A: Unlocking Social Media

15:55 - 15:15 How to gain an ROI from Social Media in the e-commerce world: Is it even worth it? Robert Gunnarsson - Social Media and Mobile Director Ving Sweden
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Robert Gunnarsson

Social Media and Mobile Director
Ving Sweden

Stream B: Rethinking Logistics

15:55 - 15:15 Track B continued Robert Gunnarsson - Social Media and Mobile Director Ving Sweden
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Robert Gunnarsson

Social Media and Mobile Director
Ving Sweden

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Dave Elston

Head of E-Commerce
Clarks

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Casper Remmer Jeppesen

e-Commerce Director
3 Mobile

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Anders Rahr

e-Commerce Director
Tiger of Sweden

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John Lawson

CEO
Third Power Outlet (3PO) - ColderIce Media

16:00 - 23:59 End of eTail Nordic