Mirko Caspar, Ph. D.

Mirko has recently introduced a new way to place and buy eyewear with Mister Spex. Eyewear is a fairly new product category to buy online, and in a rather conservative market, therefore he also wanted to come across as unique online player, selling the deepest and strongest branded assortment of eyewear. He has a particular focus on discovering the initial driver for online market adoption –price, assortment or something else? Through testing they have found solutions that work well for Mister Spex, leading it to become a German Pioneer.