Joakim Dymling

Joakim started out as a web developer, building the Nordics largest e-Commerce store, before moving into online and performance marketing. Joakim enjoys the challenge of online sales and the changing e-Commerce environment. In particular, how can we best understand the customer and drive them to our store? The customer today uses many different devices and may purchase in a physical store or purchasing online, therefore Joakim is trying to work out how do we understand this behaviour to optimise our marketing spend.