Mercedes Vidal Lobato

Mercedes has recently been enhancing the IKEA multichannel transformation roadmap, which introduces new web and digital capabilities; including e-Commerce. This is a big step for IKEA, who are making the move from a very successful single channel retailer with the store, to multichannel in all dimensions; including people, processes and tools. This is taking 3 years to complete with the first implementation during the summer of 2014 in the UK and IE.