Senior Level Nordic E-Commerce Conference

14th – 15th October    |    Radisson Blu Scandinavia Hotel, Copenhagen

View the E-Commerce Experts Speaking at eTail Nordic

Over 6 months of research with the leading international and local retailers has led to the development of the eTail agenda. See below a list of speakers who will be presenting at this senior level content led event.

If you want to find out what each speaker will cover at the conference then download the complete agenda today.

View the Latest Edition of eTail Nordic Here


Alexander Arnessen
 Alexander Arnessen 

As a former management consultant and for 5 years, co-founder of Sprell – Norway’s leading children’s toy e-Commerce business, Alexander has both a theoretical and a hands-on and practical experience of logistics. In particular speed and Service delivery precision through out the value chain, and across all involved partners. Whilst keeping accurate information on stock level, which he feels is the biggest source of errors along with stock-picking accuracy. He specialises in managing customers expectations.

Thilo Bendler
 Thilo Bendler 
Marketing Vice President 
Otto GmbH & Co KG
Thilo Bendler Vice President Knowledge Management for Otto Group. Having moved into the role in 2012, Thilo's main responsibilities include consulting of all Otto Group Companies with a focus on Marketing, Sales, Assortment and Strategy. He also oversees organisation of Know-how Exchange for the Otto Group, and development and maintenance of the DACAPOi Best Seller data base.

Thilo graduated from Göttingen University with a Diploma in Economics.
Kåre Berenthz-Nicolaisen
 Kåre Berenthz-Nicolaisen 
Head of Digital Marketing 
Kåre’s most exciting project was an online Christmas game; it was truly exciting because it skillfuly combined many different Omni-channel environments including the supermarket checkout, the email program and e-Commerce. This was nominated for 3 different categories at the 2014 European Loyalty Awards. The difficulties involved were mapping a meaningful consumer journey and then paving the way with technology. By addressing the consumer journey, touch-point by touch-point, he was able to create an effective system and a truly Omni-channel experience – it engaged more than 165,000 unique users in a 5 week period.
Karin Berg
 Karin Berg 
Head of Social Media 
Lidl Sweden
Karin has recently been working on a successful Social Media project “The Dill Restaurant Project”. Lidl created a successful new restaurant but didn’t tell consumers that it was their food in the restaurant, before allowing Social Media to enhance the restaurants reputation. The challenge was to let consumers know the quality of the supermarkets food – the Dill Project helped this by reaching new consumers through the spreading word of this project. On Youtube, "The Dill Restaurant Project" was the most viewed video in Sweden in the 1st week of October 2013.
Mirko Caspar, Ph. D.
 Mirko Caspar, Ph. D. 
Managing Director 
Mister Spex
Mirko has recently introduced a new way to place and buy eyewear with Mister Spex. Eyewear is a fairly new product category to buy online, and in a rather conservative market, therefore he also wanted to come across as unique online player, selling the deepest and strongest branded assortment of eyewear. He has a particular focus on discovering the initial driver for online market adoption –price, assortment or something else? Through testing they have found solutions that work well for Mister Spex, leading it to become a German Pioneer.
Shehnaaz Chenia
 Shehnaaz Chenia 
Global e-Commerce Director 
Shehnaaz’s experience spans the full-spectrum of digital where she has spent the last 11 years working for a number of consumer brands namely AOL, Microsoft, BSKYB, and Amazon’s Audible from on-line advertising sales right through to product development.  Now at The LEGO Group, Shehnaaz is trying to find new ways to excel LEGO’s e-Commerce proposition across an array of touch-points.  She is also excited to meet peers at the Nordic e-Tail conference to discuss challenges, best practices, and where e-Commerce is heading.
Monika Dagberg
 Monika Dagberg 
e-Commerce Director 
Monika is the e-Commerce Manager at Granngården, a retail company with109 stores, she is specialising in creating an Omni-channel strategy that reflects Granngården's reputation. She is also board member of INXL Innovation AB, she was previously the Country Manager Sweden for WhiteAway AS, the biggest whitegoods e-commerce company in the Nordic's.
Thibault Deslorieux
 Thibault Deslorieux 
International Business Development & Marketplaces 
Joakim Dymling
 Joakim Dymling 
Online Sales Director 
Consortio Fashion Group
Joakim started out as a web developer, building the Nordics largest e-Commerce store, before moving into online and performance marketing. Joakim enjoys the challenge of online sales and the changing e-Commerce environment. In particular, how can we best understand the customer and drive them to our store? The customer today uses many different devices and may purchase in a physical store or purchasing online, therefore Joakim is trying to work out how do we understand this behaviour to optimise our marketing spend.
Filip Eleverhøy
 Filip Eleverhøy 
Nordic e-Commerce Director 
Filip is just about to start a new job as Elkjøp’s Nordic e-Commerce Director, he previously worked for Net On Net as the Managing Director of Norway. Filip is experienced reorganising traditional businesses, reshaping them to meet new demands in digital channels. As well as working with products and services developed in digital media / channels which also requires experience with change management and cultural development. Including piloting, pioneer services as well as process-oriented service development and Brand positioning.
Dave Elston
 Dave Elston 
Head of E-Commerce 
Dave Elston has extensive retail and online experience at both HMV and Clarks. At HMV, Dave launched a number of exciting online initiatives before moving to Clarks. At Clarks, Dave set up the European eCommerce Operation 2 years ago, and has launched 4 localized websites as part of that set up, driving fantastic sales growth. He has a great understanding of how to bring IT, marketing and logistics together for the benefit of the customer, and is a passionate believer in the need for local implementation of a Global vision. Clarks is the world’s leading everyday footwear brand.
Nina Faulhaber
 Nina Faulhaber 
Editor in Chief 
Noelia Guinón
 Noelia Guinón 
e-Commerce Director 
Bjorn Borg
Björn Borg has a strong retail and wholesale focus, which is now becoming more e-Commerce centric and has become a primary business area. An effective e-commerce strategy requires efficiency, so Björn Borg the brand has implemented a new platform, with global payment solutions, a recommendation engine and fully responsive for all devices as well as a warehouse platform with logistic integration and a complete re-designing of

As the first eTail in the Nordics Noelia looks forward to meeting her Nordic colleagues to exchange experiences and discuss the future e-Commerce challenges.
Robert Gunnarsson
 Robert Gunnarsson 
Social Media and Mobile Director 
Ving Sweden
During the past year Robert has been working on getting more Ving employees involved in content creation for Social Media. With the implementation of Google Hangouts and continuing working with our staff driven Instagram relay at He beieves this creates authenticity because this is what fans and followers really want to engage in. Robert uses Social Media primarily for inspiration and notices that this really gets our customers to dream and start planning their next vacation with Ving.
Christopher Häggström
 Christopher Häggström 
Digital Marketing and e-Commerce Manager 
Yves Rocher
Christopher has been part of the Nordic e-Commerce community for over a decade, delivering e-Commerce solutions to CDON.COM and Tele2 as well as working as a Management Consultant for e-Commercers focusing on turn-around and internationalisation. During his time at Euromaster, a Michelin company, he delivered a new Nordic Digital Strategy “going Omnichannel” which launched a Mobile site in three Nordic countries simultaneously. It applied a new business logic in the “Omnichannel”  direction, instead of just ”copying” the desktop site logic. This and some new insights from the mobile environment made at Yves Rocher will be the input for discussion in his Case Study Revolution.
Moritz Hau
 Moritz Hau 
Managing Director Germany 
Moritz has recently been working out how to integrate old media (TV) with the ASOS website. To do this, ASOS had a juror on a fashion designer casting show, enabling ASOS to put a face to the brand for two hours every week on TV. Resultantly, ASOS was showcased to hundreds of thousands who had never visited the website before. Meaning the website must keep performing during periods of intense traffic and finding new ASOS ‘content-angles’. Whilst adapting to traffic and sales spikes, more awareness in the market, better site stability and a bigger Editorial team.
Peter Keerberg
 Peter Keerberg 
Peter Keerberg has worked for many years with IKEA both on a European and Canadian level. This retail journey was completed on a Global level as CEO for IKEA Communications AB. This has given him a full and integrated understanding of the complete retail chain from the idea of a product. Following this extensive retail experience at one of the  largest global retail brands, Peter moved into eTail as the CEO for Komplett AB. He is now the CEO for Jotex AB (The leading Nordic home furnishings eTailer) and Jotex was the winner of the Web Service Award 2013, in the e-Commerce category. The web service award is nominated to the sites that the visitors consider to have the highest quality.
Wilko Klaassen
 Wilko Klaassen 
Global e-Commerce Director 
Wilko is an e-Commerce, digital, shopper marketing and Multi/Omni Channel expert and experienced global business manager. He is Global Online Director for Husqvarna Group and formerly Global e-Commerce Director at LEGO Group. In 2011, he finished his Executive MBA and obtained an MBA degree from a consortium of 6 European universities. Wilko specialises in business development with focus on seamless consumer interactions across different (online) touch-points to drive conversion.
Genevieve Kunst
 Genevieve Kunst 
Managing Director 
ShopStyle Europe
Genevieve has spent more than 14 years working across Europe in the e-commerce and mobile industries. She joined ShopStyle from Thomas Cook Online, where she spent over two years as its Director of Supply and Merchandising. Prior to this, she held multiple digital roles at Amazon, including Head of Business Development, Digital Media, for Amazon Europe, rolling out its Look Inside product and launching Kindle internationally. Other positions in Europe included roles at T-Mobile, Bertelsmann and the start-up Vitago.

She started her career in her native U.S. working for her family’s textile business, Fabri-Quilt, and after graduating with an MBA/MA from The Wharton School and The Lauder Institute at the University of Pennsylvania, joined A.T. Kearney as a management consultant.

Pascal Lannoo
 Pascal Lannoo 
Head of Mobile Business
John Lawson
 John Lawson 
Third Power Outlet (3PO) - ColderIce Media
Mixergy calls him a “power seller.”American Express hawks him as their “featured businessman.” Startup Nation says he’s the “savviest” in Social Media and Small Biz Trends named him “influencer” of the year three years in a row.Amazon even had his book at number one!

John is also the founder of ColderICE eCommerce Education, an education, training and consultant agency and ColderICE Media, a digital marketing firm; both headquartered in Atlanta, Georgia.

Jussi Lindberg
 Jussi Lindberg 
Vice President Business Development 
Jussi is responsible for expanding partner and merchant relationships and helping client organizations grow their businesses through innovative payment solutions and global payment options with Adyen’s single platform and integration. Prior to joining Adyen, Jussi worked at PayPal, expanding the channel partner portfolio and spearheading innovations for PayPal in Scandinavia.

Over 12+ years, Jussi has held leading positions within sales, management, marketing and business development, mainly within the insurance and e-commerce industries.He is in his element when meeting people and helping customers identify what they really need from the payments function.

Pouria Loghmani
 Pouria Loghmani 
Nordic e-Commerce Director 
Pouria is currently building an e-Commerce platform from scratch for the largest e-Tailer in the Nordics. A platform based heavily on recommendation technology and user behaviour. The system is to be launched in September but has received positive feedback from the internal tests. He is ultimately hoping for a better customer experience by meeting the customers’ needs through providing a streamlined and adaptive e-Commerce solution. Pouria is excellent at understanding the personalisation of Websites and is implementing this for Dustin. He is also on the Advisory Board for eTail Nordic 2014.

Anders Lunde
 Anders Lunde 
Head of Social Media 
Anders has overall responsibility for JYSK Nordic’s social media presence which involves the development of social media strategy, integration of social media initiatives in overall marketing mix, roll out social media in selected JYSK Nordic countries, staff management of social media coordinators and reporting of results to JYSK Nordic BOD. He plans to make social media a more integrated part of the overall marketing mix.
Fredrik Norberg
 Fredrik Norberg 
Co-Founder and CMO 
Co-founder and CMO of Fyndiq, the marketplace for the merchants, and the Bargain Super Store for the consumers.

As a co-founder of Fyndiq, Fredrik has tried many online and offline activities. Much of it with a negative result, which has given him a thorough understanding of the importance of data management in order to improve the marketing efficiency; one of the keys to online success. A big challenge is to take Fyndiq abroad and make it a huge success on the European market.Fredrik hopes to gain experience from a Nordic e-Commerce perspective at e-Tail. He is interested in the differences and similarities between the different countries.
Marius Ørvik
 Marius Ørvik 
Head of Digital 
Marius is working hard to make the retail site mobile. In Norway, a lot of retailers don’t have mobile sites, therefore they are one of the first and receive new-testable data on what is required from the mobile world. The challenge is measuring how this is valuable, because of the long conversion rates and the disconnect between mobiles, stores and the internet.
Henrik Oscarsson
 Henrik Oscarsson 
After finishing his MBA in 1994 he started out as a manager for a ceramics distribution hub in Aachen, Germany. In 1997, Henrik moved back to Sweden to join a company within the Sony family.  In 2002, he was hired by Activision as General Manager to establish the company’s operations in the Nordics.  For the past seven years he has been working with e-commerce as CEO of Discshop.  The main challenge he faces is the rapidly declining market for physical movies (DVD’s and Blu-rays).  He has recently been promoted to COO of Adlibris and he hopes to gain interesting insights from other businesses as well as expanding his network of senior e-Commerce professionals.
Anders Rahr
 Anders Rahr 
e-Commerce Director 
Tiger of Sweden
Anders has been heavily involved in Tiger of Sweden’s new Omni-channel project, which includes a ‘Ship From Store’ function. This is a vital feature and starting point to enabling Tiger of Sweden’s Omni-channel strategy. This proved difficult through the logistic problems of moving items through the stores. However, they can now match consumers with products more easily and boost sales.
Casper Remmer Jeppesen
 Casper Remmer Jeppesen 
e-Commerce Director 
3 Mobile

Casper Remmer has more than 8 years experience within e-Commerce and Digital Marketing from both web-shop startups, web-agencies and most recently sport clubs and mobile-operators. Currently Head of e-Commerce at Danish mobile-operator 3, Casper is dedicated to transforming the organization towards digital with a strong commercial focus. Previously Casper headed up the online-team of Denmark’s largest online-only mobile-operator TELMORE (Part of TDC-group), where he amongst other things succeeded in steering online through an intense IT-turnaround, with a new platform to follow.

Johan Sävenstrand
 Johan Sävenstrand 
CTO & e-Commerce Director 

Johan has been working closely on optimizing the recommendation and search engine on the Ginza site, using cutting edge software to create a great customer shopping experience. He achieves this by showing relevant content to every customer and offering a high degree of personalisation to the website. As a result, Ginza has seen an increase in sales from recommendations and landing pages.

Anders Stensønes
 Anders Stensønes 
Anders is the Analytic expert for Apotek 1 Gruppen AS, he works with maintaining and managing the corporate Intranet and website. In particular he is responsible for SEO/SEM - promoting Apotek 1's website and managing development projects with data and information.
Svante Tegner
 Svante Tegner 
Svante is proud to lead Bubbleroom into the retail sphere in a new-offline retail concept, which they have recently begun - to go alongside their well-known online brand; creating a truly Omni-channel business. In particular, Svante is excited to meet their customers in real life, getting real time feedback on their products - helping Bubbleroom grow as an online company as well.
Henrik Tingwall
 Henrik Tingwall 
Head of Online Sales 
Henrik has been involved in the development and launch of Apoteket's mobile service for buying prescriptions. Apoteket is the first company to release a mobile offer for handling prescriptions. To achieve this he had to proof the concept with regulatory authorities. Henrik successfully launched the mobile offer on time and became runner-up for “most useful mobile service” in Sweden 2013.

Mikael Torstensson
 Mikael Torstensson 
Online Marketing Manager 
Net On Net
Henrik has been involved in the development and launch of Apoteket's mobile service for buying prescriptions. Apoteket is the first company to release a mobile offer for handling prescriptions. To achieve this he had to proof the concept with regulatory authorities. Henrik successfully launched the mobile offer on time and became runner-up for “most useful mobile service” in Sweden 2013.

Mikael has recently been running in-depth analysis of all marketing activities through econometrics giving new insights. He found that some results where different from earlier tracking and where a surprise to Net On Net. It also showed how effective online marketing campaigns are offline. Some online channels actually worked better offline then online. This helped identify several new KPI’s that could show if an online campaign was successful or not. Meaning Net On Net could decrease their marketing budget and still increase sales both online and offline.
Arnaud Vanpoperinghe
 Arnaud Vanpoperinghe 
"Diplomé de l'Essec, Arnaud Vanpoperinghe débute sa carrière chez Total aux Etats-Unis avant de rejoindre KMPG Audit et Conseil, exerçant dans les domaines de l'Internet et des Médias. En 2000, il rejoint le Groupe 3Suisses en tant que Directeur du Marketing Produit puis dans la Direction Internet du Groupe. En 2008 il est nommé Directeur Général de

En 2010, Arnaud Vanpoperinghe entre dans le monde de l'entreprenariat en rejoignant le fondateur de, rénovant le site internet et déployant la marque en France, Allemagne et Royaume-Uni. Le site a été salué par un prix de Meilleur Espoir eCommerce en 2012.

Il siège dans différents conseils d'accompagnement d'acteurs du e-commerce français et et membre fondateur de l'association de Cht'e-commercants qui regroupe les entrepreneurs du e-commerce en région Lilloise"

Mercedes Vidal Lobato
 Mercedes Vidal Lobato 
Head of Global Web and Digital 
Mercedes has recently been enhancing the IKEA multichannel transformation roadmap, which introduces new web and digital capabilities; including e-Commerce. This is a big step for IKEA, who are making the move from a very successful single channel retailer with the store, to multichannel in all dimensions; including people, processes and tools. This is taking 3 years to complete with the first implementation during the summer of 2014 in the UK and IE.
Steve Wind-Mozley
 Steve Wind-Mozley 
SVP eCommerce 
BBC Worldwide
Steve Wind-Mozley is passionate about exploring the 5 ‘C’s (commerce, customer, content, context and conversion) within the e-Commerce arena. Steve has held a variety of Online jobs including 7 years in FMCG, launching Marks & Spencer’s online business, pioneering its digital marketing activities, leading Lloyds TSB’s Internet Banking digital marketing, running a web analytics agency and being Game Group plc’s e-Commerce Director have only added to this passion. Steve is currently Senior VicePresident, e-Commerce for BBC Worldwide, the commercial arm of the BBC, where his focus is to develop  direct to consumer relationships, thereby deepening fan engagement and closing the customer insight loop.
Kristoffer Ewald
 Kristoffer Ewald 
Group Director Digital Intelligence & Analytics Services 
Member NetBooster Group Strategic Committee
Kristoffer Ewald is an internationally recognized digital strategy and marketing specialist with 17+ years of experiences.

His career have included a web agency called Silvertags in the happy days of pre 2000 internet, NXT@Copenhagen Institute for Future Studies to incubating THNK, an innovation consultancy that sold to Saatchi & Saatchi in 2003. Later he launched The Milk, a first mover on digital strategies consulting focused on usability, behavioural and programmatic modelling and analytics, later acquired by NetBooster Group – Europes largest independent performance agency.

Kristoffer now leads a cross boarder team that delivers data-driven optimization strategies to strategic clients, and heads the NetBooster DMP Platform GroundControl development. Also, Kristoffer has been active in the Digital Analytics Association since it's early days. Kristoffer was a founding member of the board at Assoc. of Danish Digital Agencies.

Kristoffer is a very popular and well received international speaker with well over 100 talks on his path. He lives with his wife and two young kids in Copenhagen where he rides his bike to work and dreams of the days when there was still enough free time to go adventure racing.

Karl Philip-Lund
 Karl Philip-Lund 
Karl Philip(KP) is considered one of the main online competences in Scandinavian e-commerce. He has helped over 30 companies boost their online sales. By focusing on getting the job done, he  inspires e-commerce web teams, student and business entrepreneurs. He is a frequent lecturer on e-commerce events and he teaches digital marketing at the Oslo School of Management. He creates success stories at
Frederic Saigne
 Frederic Saigne 
Managing Director 
Sociomantic Labs
Frederic Saigne is an experienced senior manager with more than 12 years of digital marketing andentrepreneurial experience. He began his career in Berlin’s digital industry,where he worked in various sales and business development roles until 2003,when he started Free Network – a Stockholm-based consultancy. In 2007, FreeNetwork was acquired by zanox, a leading performance marketing network, wherehe served as the regional director for Scandinavia and in 2011 also assumedresponsibility for the Eastern European region, managing teams in Stockholm andWarsaw. He joined Sociomantic Labs in 2013 to lead growth and development inthe Nordic Markets.
Per Svanstrom
 Per Svanstrom 
Head of Digital Business 
Ellos Group
Per has worked with some of the biggest sites and biggest brands in the world during his 17 year career as a consultant. He is a Google analytics certified consultant with  AB testing, MVT testing and Online Marketing developer among his fortés. Currently responsible for all the external traffic to the site at Ellos. Per has also conducted several hundred SEO Projects without failure -with his greatest project increasing traffic by 1700% in 7 weeks. Per is also on the Advisory board for eTail Nordic.
Victor Terpstra
 Victor Terpstra 
Hjalmar Winbladh
 Hjalmar Winbladh 
Hjalmar is the co-founder and CEO of Wrapp, a shopping app that connects users and their friends with the best offers from the most relevant brands for them. Wrapp partners with retailers such as H&M, Victoria's Secret, American Eagle Outfitters as well as many trendy, and up- and coming e-commerce companies and let them connect directly to consumers phones, and wallet to drive (repeat) sales.
Prior to Wrapp, Hjalmar co-founded and was the CEO of Rebtel, the worlds largest independent mobile VoIP company, where he still serves as chairman. In 1994 Hjalmar co-founded and was the CEO of Sendit, the world first mobile Internet company, acquired by Microsoft in 1999.
Today, Hjalmar also serves as an advisor to EQT Partners and Creandum, is a member of the board at Springer, and an angel investor in iZettle and EpidemicSound.

 Ola Stromberg 
Industry Expert 
 Fredrik Palm 
 Soren Meelby 
Marketing Director 
 Lars F. Nielsen 
Co-Founder and SVP Technical Marketing 
Sitecore Corporation
 Jean Pierre Shamwass 
Sales Manager 
 Bicky Carlra 
Executive Vice President 
 Bengt Eliasson 
Industry and Business Development Retail and Consumer Products
IBM Nordics
 Jan Soerensen 
e-Commerce Specialist 

2014 Speakers

Bengt Eliasson
 Bengt Eliasson 
Industry and Business Development, Retail and Consumer Products 

Early-confirmed speakers:

 Mattias Jonsson 
Mikael Wintzell
 Mikael Wintzell 
Executive Vice President Sales Nordic and International 
Mikael Wintzell is Deputy head of the Commercial division at Klarna. Mikael has extensive experience in the European Payment industry and formerly held positions as Sales Director andHead of Partner. Before joining Klarna, Mikael founded a number of companies within the retail and payment industry. More recently at Klarna, Mikael has focused on the expansion in continental Europe and Klarna's tremendous growth in Germany. When not on businesstrips, Mikael spends his spare time with his family and two children.