Kåre Berenthz-Nicolaisen

Kåre’s most exciting project was an online Christmas game; it was truly exciting because it skillfuly combined many different Omni-channel environments including the supermarket checkout, the email program and e-Commerce. This was nominated for 3 different categories at the 2014 European Loyalty Awards. The difficulties involved were mapping a meaningful consumer journey and then paving the way with technology. By addressing the consumer journey, touch-point by touch-point, he was able to create an effective system and a truly Omni-channel experience – it engaged more than 165,000 unique users in a 5 week period.