Building a seamless user experience across multiple channels

As the rising popularity of the term “omnichannel” indicates, it is no longer enough for retailers to serve customers in silo-ed, multiple channels. As technology becomes ubiquitous, and interactions via multiple channels and devices are increasingly part of the customer journey, companies need to deliver holistic and engaging experiences that are integrated and convenient. 

Today’s customers expect to be empowered with products, interfaces and services that allow them to be connected with brands.This whitepaper will delve into what makes a website successful and highlight tactics for retailers to deliver the exact type of experience their customers are looking for in a website. All with the aim of moving customers through the purchase funnel more quickly to ultimately increase bottom line sales.