Etail Panel Debate Feature

David Williams, e-Director of Online, EMEA for Deckers Outdoor recently said “When you launch into a new territory, you think about how the consumers perceive you, and [whether they think] you are trustworthy to do business with.”

eTail brought together a panel of experts to provide an insight into the pitfalls of internationalisation as well as the methods of breaking into new markets.

Highlights from the panel debate: Internationalisation Versus Localisation: Engaging Consumers by Understanding Your Target Markets And Creating A Localised Experience

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