Day 1 eTail Nordic: Unleashing Your Omni Channel Potential

08:00 AM - 08:45 AM Registration, Breakfast & Networking in the Exhibition Area



08:45 AM - 08:50 AM Conference Director's Welcome

Nick Hendry, Conference Director, eTail Nordic 2014

08:50 AM - 09:00 AM Chairman’s opening remarks

John Lawson, CEO, Third Power Outlet (3PO) - ColderIce Media


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John Lawson

CEO
Third Power Outlet (3PO) - ColderIce Media

KEYNOTE ADDRESS

09:00 AM - 09:30 AM How to move from a “Retail destination” to a “Content destination”

Moritz Hau, Managing Director Germany, ASOS Nina Faulhaber, Editor in Chief, ASOS


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Moritz Hau

Managing Director Germany
ASOS
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Nina Faulhaber

Editor in Chief
ASOS

09:30 AM - 09:50 AM How to use customer feedback as a driver of the Omni-channel experience: Embracing the sting of online criticism

Filip Eleverhøy, Nordic e-Commerce Director, Elkjøp


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Filip Eleverhøy

Nordic e-Commerce Director
Elkjøp

ALLSTAR PANEL

09:50 AM - 10:30 AM The physical store and the website: What are the critical success factors for a seamless ‘online’ and ‘offline’ retail brand?

John Lawson, CEO, Third Power Outlet (3PO) - ColderIce Media Wilko Klaassen, Global e-Commerce Director, Husqvarna Henrik Tingwall, Head of Online Sales, Apoteket Monika Dagberg, e-Commerce Director, Granngården


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Wilko Klaassen

Global e-Commerce Director
Husqvarna
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Henrik Tingwall

Head of Online Sales
Apoteket
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Monika Dagberg

e-Commerce Director
Granngården
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John Lawson

CEO
Third Power Outlet (3PO) - ColderIce Media

10:30 AM - 11:20 AM Coffee Break



11:20 AM - 11:40 AM People will buy with mobile – if we let them

11:40 AM - 12:00 PM Differentiating yourself in the Omni-channel world: Where, when and how can you stand out?

Svante Tegner, CEO, Bubbleroom

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Svante Tegner

CEO
Bubbleroom


Kristoffer Ewald

Group Director Digital Intelligence & Analytics Services
Member NetBooster Group Strategic Committee

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Anders Rahr

e-Commerce Director
Tiger of Sweden
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Shehnaaz Chenia

Global e-Commerce Director
LEGO

John Lawson

CEO
Third Power Outlet (3PO) - ColderIce Media

1:00 PM - 2:10 PM Lunch



Pioneering Your Mobile Optimisation

2:10 PM - 2:30 PM FRENCH PIONEER CASE STUDY: In mobile we trust: How to build an implementation strategy based on new consumer behaviour

Pascal Lannoo, Head of Mobile Business, Voyages-sncf.com


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Pascal Lannoo

Head of Mobile Business
Voyages-sncf.com

Conquering New Markets

2:10 PM - 2:30 PM GERMAN PIONEER CASE STUDY How to use customer centric, data driven and agile marketing strategies to market effectively across all channels

Mirko Caspar, Ph. D., Managing Director, Mister Spex


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Mirko Caspar, Ph. D.

Managing Director
Mister Spex

Creative Boardroom

2:10 PM - 2:30 PM How do you develop in a multichannel world?: Strategies and structure

Mercedes Vidal Lobato, Head of Global Web and Digital, IKEA


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Mercedes Vidal Lobato

Head of Global Web and Digital
IKEA

Track A

2:30 PM - 2:50 PM 10 key learnings on Omnichannel retail based on experiences with Europe’s market leading retailers

Victor Terpstra, CCO, Osudio


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Victor Terpstra

CCO
Osudio

Track B

2:30 PM - 2:50 PM Unlocking customer segments with local forms of payment

Jussi Lindberg, Vice President Business Development, Adyen


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Jussi Lindberg

Vice President Business Development
Adyen

Track C

2:30 PM - 2:50 PM Track C Continued...



Track A

2:50 PM - 3:00 PM Using the mobile phone to bridge the gap between 'online' and 'offline' retailing: Putting the store in consumers’ pockets

Marius Ørvik, Head of Digital, Jernia


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Marius Ørvik

Head of Digital
Jernia

Track B

2:50 PM - 3:00 PM How to interpret Omni-channel through the frame work of Design thinking

Filip Eleverhøy, Nordic e-Commerce Director, Elkjøp


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Filip Eleverhøy

Nordic e-Commerce Director
Elkjøp

Track C

2:50 PM - 3:00 PM Track C Continued...



Track A

3:00 PM - 4:00 PM CASE STUDY REVOLUTION: Why do customers browse without purchasing on phones and how can conversion be improved?

Christopher Häggström, Digital Marketing and e-Commerce Manager, Yves Rocher

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Christopher Häggström

Digital Marketing and e-Commerce Manager
Yves Rocher

Track B

3:00 PM - 4:00 PM ALL-STAR PANEL How to successfully enter new markets: What are the critical mistakes to avoid?

Thilo Bendler, Marketing Vice President, Otto GmbH & Co KG Noelia Guinón, e-Commerce Director, Bjorn Borg Arnaud Vanpoperinghe, Partner, Tikamoon

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Thilo Bendler

Marketing Vice President
Otto GmbH & Co KG
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Noelia Guinón

e-Commerce Director
Bjorn Borg
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Arnaud Vanpoperinghe

Partner
Tikamoon

Track C

3:00 PM - 4:00 PM How to utilise performance marketing strategies to boost e-commerce sales

Joakim Dymling, Online Sales Director, Consortio Fashion Group


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Joakim Dymling

Online Sales Director
Consortio Fashion Group

4:00 PM - 4:30 PM Coffee



Track A

4:30 PM - 4:50 PM Planning Your Connected Customer Journey: Programmatic Strategies?

Frederic Saigne, Managing Director, Sociomantic Labs

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Frederic Saigne

Managing Director
Sociomantic Labs

Rethinking Omni-channel

4:30 PM - 4:50 PM How to interpret Omni-channel through the frame work of Design thinking

Filip Eleverhøy, Nordic e-Commerce Director, Elkjøp



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Filip Eleverhøy

Nordic e-Commerce Director
Elkjøp
United States of America
With: Wilko Klaassen, Global Online Director, Husqvarna

France
With: Thilo Bendler, VP Knowledge Management, Otto Group (Germany)

Germany
With: Arnaud Vanpoperhinge, CEO, Tikamoon (France)


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Thilo Bendler

Marketing Vice President
Otto GmbH & Co KG
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Wilko Klaassen

Global e-Commerce Director
Husqvarna
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Arnaud Vanpoperinghe

Partner
Tikamoon

New Frontiers in Online marketing

4:50 PM - 5:10 PM BRITISH PIONEER CASE STUDY Addressing the challenges of taking consumer brands to a global market

Steve Wind-Mozley, SVP eCommerce, BBC Worldwide

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Steve Wind-Mozley

SVP eCommerce
BBC Worldwide

Track B

4:50 PM - 5:10 PM Improving sales through the creative use of online marketing

Genevieve Kunst, Managing Director, ShopStyle Europe


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Genevieve Kunst

Managing Director
ShopStyle Europe

Track C

4:50 PM - 5:10 PM Track C Continued...



5:10 PM - 8:00 PM Evening Drinks Reception