Senior Level Nordic E-Commerce Conference

14th – 15th October    |    Radisson Blu Scandinavia Hotel, Copenhagen

View the Latest Edition of eTail Nordic Here

Agenda Day 2: Opportunities in Optimisation

Day 2 of eTail Nordic will give you the chance to benchmark with leading e-commerce experts including Jonathon Brown, CEO, M&M Direct (UK), Noelia Guinón, e-Commerce Manager, Bjorn Borg, Ole Johan Lindoe, Marketing and e-Commerce Director, Moods of Norway as they discuss how to be effective in going global and learn how to overcome the challenges of expansion.

Plus if your burning questions are not already answered in these presentations then you have the opportunity to design the conference yourself by bringing to light the next biggest opportunity or challenge facing your organisation

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8:00 Registration, Breakfast & Networking in the Exhibition Area


8:40 Chairman's Remarks

Karl Philip-Lund , Owner, Kingspoint


 Karl Philip-Lund
Karl Philip-Lund
Owner
Kingspoint

KEYNOTE ADDRESS
9:00 Transforming your business through e-Commerce

Peter Keerberg , CEO, Jotex

EXCLUSIVE CASE STUDY
9:30 How to combine both offline and online data to improve your customer segmentation

Fredrik Norberg , Co-Founder and CMO, Fyndiq

 Fredrik Norberg
Fredrik Norberg
Co-Founder and CMO
Fyndiq

9:50 Optimizing the greatest department store in the Nordics

Mattias Jonsson , CTO,, CDON

10:10 How to test the most valuable areas of your site to improve conversion, reduce drop-out rate & increase customer engagement

Per Svanstrom , Head of Digital Business, Ellos Group

 Per Svanstrom
Per Svanstrom
Head of Digital Business
Ellos Group

10:30 Morning Coffee & Networking in the Exhibition Area


11:00 Redefining global collaborative partnerships

Bicky Carlra , Executive Vice President, DubLi

Bicky Carlra
Executive Vice President
DubLi

11:20 Next generation e-Marketing tools: How to target every offline customer on a performance marketing basis

Hjalmar Winbladh , CEO, Wrapp

11:40 Cloud, Analytics, Mobile, Social (CAMS) - The new winning theme for Retail Excellence

Bengt Eliasson , Industry and Business Development, Retail and Consumer Products, IBM

Bengt Eliasson
Industry and Business Development, Retail and Consumer Products
IBM

ALL STAR PANEL
12:00 Information overload: Is there too much data in the online world?

Lars F. Nielsen , Co-Founder and SVP Technical Marketing, Sitecore Corporation

Pouria Loghmani , Nordic e-Commerce Director, Dustin

Anders Stensønes , Webmaster, Apotek1

Karl Philip-Lund , Owner, Kingspoint

Johan Sävenstrand , CTO & e-Commerce Director, Ginza

Lars F. Nielsen
Co-Founder and SVP Technical Marketing
Sitecore Corporation
 Pouria Loghmani
Pouria Loghmani
Nordic e-Commerce Director
Dustin
 Anders Stensønes
Anders Stensønes
Webmaster
Apotek1
Johan Sävenstrand
CTO & e-Commerce Director
Ginza

Moderated By:

 Karl Philip-Lund
Karl Philip-Lund
Owner
Kingspoint

12:45 Lunch

Track A

13:30 Lunch

Track C

1-2-1 Drop in Clinics

Managing your Web analytics
With: Anders Stensønes, Head of Analytics, Apotek1

Enhancing Omni-channel
With: Kåre Berenthz-Nicolaisen, Head of Digital Marketing, Bilka

Online Marketing: Your way to success
With: Mikael Torstensson, Online Marketing Director, NetOnNet

Improving Mobile sites
With: Marius ørvik, Head of Digital, Jernia

How to personalise your website
With: Johan Såvenstrand, CTO & e-Commerce Director, Ginza

Please select

Drill Down Roundtables

Pouria Loghmani , Nordic e-Commerce Director, Dustin

Jean Pierre Shamwass , Sales Manager, eGENTIC

Jan Soerensen , e-Commerce Specialist, Nosto

How to use recommendations to drive growth
Pouria Loghmani, Nordic e-Commerce Director, Dustin


How to make email your strongest marketing channel
Jean Pierre Shamwass, Sales Manger, Egentic

How Multi-channel personalisation can help you grow your e-shop
Roundtable hosted by Jan Sorensen, e-commerce specialist, Nosto

 Pouria Loghmani
Pouria Loghmani
Nordic e-Commerce Director
Dustin
Jean Pierre Shamwass
Sales Manager
eGENTIC
Jan Soerensen
e-Commerce Specialist
Nosto

Stream A: Unlocking Social Media

Unlocking Social Media
14:15 How to create Successful Social Media: Using JYSK as an example

Anders Lunde , Head of Social Media, JYSK


 Anders Lunde
Anders Lunde
Head of Social Media
JYSK

Stream B: Rethinking Logistics

Rethinking Logistics
How to manage the expectations of your customers so that their experience of service is exceptional

Henrik Oscarsson , COO, Adlibris

 Henrik Oscarsson
Henrik Oscarsson
COO
Adlibris

Stream A: Unlocking Social Media

14:35 How to use Social Media to rapidly identify new niche target groups and capitalise on their interest

Karin Berg , Head of Social Media, Lidl Sweden


 Karin Berg
Karin Berg
Head of Social Media
Lidl Sweden

Stream B: Rethinking Logistics

ALL STAR PANEL
Improving logistics: What are the keys to providing grade ‘A’ service?

Stream A: Unlocking Social Media

15:55 How to gain an ROI from Social Media in the e-commerce world: Is it even worth it?

Robert Gunnarsson , Social Media and Mobile Director, Ving Sweden

Robert Gunnarsson
Social Media and Mobile Director
Ving Sweden

Stream B: Rethinking Logistics

Track B continued

Robert Gunnarsson , Social Media and Mobile Director, Ving Sweden

Robert Gunnarsson
Social Media and Mobile Director
Ving Sweden

15:15 UNCONFERENCE LIVE: (Norway + Finland Room)

John Lawson , CEO, Third Power Outlet (3PO) - ColderIce Media

Dave Elston , Head of E-Commerce, Clarks

Casper Remmer Jeppesen , e-Commerce Director, 3 Mobile

Anders Rahr , e-Commerce Director, Tiger of Sweden

John Lawson
CEO
Third Power Outlet (3PO) - ColderIce Media
Dave Elston
Head of E-Commerce
Clarks
Casper Remmer Jeppesen
e-Commerce Director
3 Mobile
Anders Rahr
e-Commerce Director
Tiger of Sweden

16:00 End of eTail Nordic