Senior Level Nordic E-Commerce Conference

14th – 15th October    |    Radisson Blu Scandinavia Hotel, Copenhagen

View the Latest Edition of eTail Nordic Here

Day 1 eTail Nordic: Unleashing Your Omni Channel Potential

Unleashing Your Omni Channel Potential

Find out what the critical success factors are for creating a seamless ‘online’ and ‘offline’ retail store in day one of eTail Nordic. The entire day will focus on how you can optimise all points of sale across web, mobile, retail store and tablets. With 30 sessions throughout the day you can expect to get a comprehensive road map on expanding your business across all channels.

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8:00 Registration, Breakfast & Networking in the Exhibition Area


8:45 Conference Director's Welcome

Nick Hendry, Conference Director, eTail Nordic 2014

8:50 Chairman’s opening remarks

John Lawson , CEO, Third Power Outlet (3PO) - ColderIce Media


 John Lawson
John Lawson
CEO
Third Power Outlet (3PO) - ColderIce Media

KEYNOTE ADDRESS
9:00 How to move from a “Retail destination” to a “Content destination”

Moritz Hau , Managing Director Germany, ASOS

Nina Faulhaber , Editor in Chief, ASOS


 Moritz Hau
Moritz Hau
Managing Director Germany
ASOS
 Nina Faulhaber
Nina Faulhaber
Editor in Chief
ASOS

9:30 How to use customer feedback as a driver of the Omni-channel experience: Embracing the sting of online criticism

Filip Eleverhøy , Nordic e-Commerce Director, Elkjøp


 Filip Eleverhøy
Filip Eleverhøy
Nordic e-Commerce Director
Elkjøp

ALLSTAR PANEL
9:50 The physical store and the website: What are the critical success factors for a seamless ‘online’ and ‘offline’ retail brand?

Wilko Klaassen , Global e-Commerce Director, Husqvarna

Henrik Tingwall , Head of Online Sales, Apoteket

Monika Dagberg , e-Commerce Director, Granngården

John Lawson , CEO, Third Power Outlet (3PO) - ColderIce Media


 Wilko Klaassen
Wilko Klaassen
Global e-Commerce Director
Husqvarna
 Henrik Tingwall
Henrik Tingwall
Head of Online Sales
Apoteket
 Monika Dagberg
Monika Dagberg
e-Commerce Director
Granngården

Moderated By:

 John Lawson
John Lawson
CEO
Third Power Outlet (3PO) - ColderIce Media

10:30 Coffee Break


11:20 People will buy with mobile – if we let them

11:40 Differentiating yourself in the Omni-channel world: Where, when and how can you stand out?

Svante Tegner , CEO, Bubbleroom

 Svante Tegner
Svante Tegner
CEO
Bubbleroom

12:00 Are you loyal to your customer?

Kristoffer Ewald , Group Director Digital Intelligence & Analytics Services, Member NetBooster Group Strategic Committee


Kristoffer Ewald
Group Director Digital Intelligence & Analytics Services
Member NetBooster Group Strategic Committee

12:20 ALL-STAR PANEL: What will the retail shop look like in 5 years?

Anders Rahr , e-Commerce Director, Tiger of Sweden

Shehnaaz Chenia , Global e-Commerce Director, LEGO

John Lawson , CEO, Third Power Outlet (3PO) - ColderIce Media

 Anders Rahr
Anders Rahr
e-Commerce Director
Tiger of Sweden
 Shehnaaz Chenia
Shehnaaz Chenia
Global e-Commerce Director
LEGO

Moderated By:

John Lawson
CEO
Third Power Outlet (3PO) - ColderIce Media

13:00 Lunch


Track A

Pioneering Your Mobile Optimisation
14:10 FRENCH PIONEER CASE STUDY: In mobile we trust: How to build an implementation strategy based on new consumer behaviour

Pascal Lannoo , Head of Mobile Business, Voyages-sncf.com


 Pascal Lannoo
Pascal Lannoo
Head of Mobile Business
Voyages-sncf.com

Track B

Conquering New Markets
GERMAN PIONEER CASE STUDY How to use customer centric, data driven and agile marketing strategies to market effectively across all channels

Mirko Caspar, Ph. D. , Managing Director, Mister Spex


 Mirko Caspar, Ph. D.
Mirko Caspar, Ph. D.
Managing Director
Mister Spex

Track C

Creative Boardroom
How do you develop in a multichannel world?: Strategies and structure

Mercedes Vidal Lobato , Head of Global Web and Digital, IKEA


 Mercedes Vidal Lobato
Mercedes Vidal Lobato
Head of Global Web and Digital
IKEA

Track A

14:30 10 key learnings on Omnichannel retail based on experiences with Europe’s market leading retailers

Victor Terpstra , CCO, Osudio

Track B

Unlocking customer segments with local forms of payment

Jussi Lindberg , Vice President Business Development, Adyen


 Jussi Lindberg
Jussi Lindberg
Vice President Business Development
Adyen

Track C

Track C Continued...


Track A

14:50 Using the mobile phone to bridge the gap between 'online' and 'offline' retailing: Putting the store in consumers’ pockets

Marius Ørvik , Head of Digital, Jernia


 Marius Ørvik
Marius Ørvik
Head of Digital
Jernia

Track B

How to interpret Omni-channel through the frame work of Design thinking

Filip Eleverhøy , Nordic e-Commerce Director, Elkjøp


 Filip Eleverhøy
Filip Eleverhøy
Nordic e-Commerce Director
Elkjøp

Track C

Track C Continued...


Track A

15:00 CASE STUDY REVOLUTION: Why do customers browse without purchasing on phones and how can conversion be improved?

Christopher Häggström , Digital Marketing and e-Commerce Manager, Yves Rocher

 Christopher Häggström
Christopher Häggström
Digital Marketing and e-Commerce Manager
Yves Rocher

Track B

ALL-STAR PANEL How to successfully enter new markets: What are the critical mistakes to avoid?

Noelia Guinón , e-Commerce Director, Bjorn Borg

Arnaud Vanpoperinghe , Partner, Tikamoon

Thilo Bendler , Marketing Vice President, Otto GmbH & Co KG

 Noelia Guinón
Noelia Guinón
e-Commerce Director
Bjorn Borg
 Arnaud Vanpoperinghe
Arnaud Vanpoperinghe
Partner
Tikamoon
 Thilo Bendler
Thilo Bendler
Marketing Vice President
Otto GmbH & Co KG

Track C

How to utilise performance marketing strategies to boost e-commerce sales

Joakim Dymling , Online Sales Director, Consortio Fashion Group


 Joakim Dymling
Joakim Dymling
Online Sales Director
Consortio Fashion Group

16:00 Coffee


Track A

16:30 Planning Your Connected Customer Journey: Programmatic Strategies?

Frederic Saigne , Managing Director, Sociomantic Labs

 Frederic Saigne
Frederic Saigne
Managing Director
Sociomantic Labs

Track B

Rethinking Omni-channel
How to interpret Omni-channel through the frame work of Design thinking

Filip Eleverhøy , Nordic e-Commerce Director, Elkjøp



 Filip Eleverhøy
Filip Eleverhøy
Nordic e-Commerce Director
Elkjøp

Track C

DRILL DOWN ROUNDTABLES - Region by region: Strategies for success

Thilo Bendler , Marketing Vice President, Otto GmbH & Co KG

Wilko Klaassen , Global e-Commerce Director, Husqvarna

Arnaud Vanpoperinghe , Partner, Tikamoon

United States of America
With: Wilko Klaassen, Global Online Director, Husqvarna
 
France
With: Thilo Bendler, VP Knowledge Management, Otto Group (Germany)

Germany
With: Arnaud Vanpoperhinge, CEO, Tikamoon (France)

 Thilo Bendler
Thilo Bendler
Marketing Vice President
Otto GmbH & Co KG
 Wilko Klaassen
Wilko Klaassen
Global e-Commerce Director
Husqvarna
 Arnaud Vanpoperinghe
Arnaud Vanpoperinghe
Partner
Tikamoon

Track A

New Frontiers in Online marketing
16:50 BRITISH PIONEER CASE STUDY Addressing the challenges of taking consumer brands to a global market

Steve Wind-Mozley , SVP eCommerce, BBC Worldwide

 Steve Wind-Mozley
Steve Wind-Mozley
SVP eCommerce
BBC Worldwide

Track B

Improving sales through the creative use of online marketing

Genevieve Kunst , Managing Director, ShopStyle Europe


 Genevieve Kunst
Genevieve Kunst
Managing Director
ShopStyle Europe

Track C

Track C Continued...


17:10 Evening Drinks Reception